Clear Channel Communications

Problem:

Launching digital advertising revenue across eight radio station websites with no existing strategy, infrastructure, or role definition.

Solution:

Independently researched industry best practices, tailored monetization strategies to each station’s audience, partnered with programming and sales leadership, and developed customized digital ad offerings for advertisers.

Within six months, generated the company’s second-largest website revenue stream—surpassing all markets except Los Angeles.

Fifth Third Bank

Problem:

Overutilization of overtime caused by fluctuations in workflow increasing department costs and decreasing client expectations.

Solution:

Create a new dual operator role promoting high performing operators eliminating over 1100 hours of overtime and positively impacting department production dramatically improving client services.